Friday, September 14, 2012

of curves and painted nails


by frédérik

It always puzzles and irks me to walk into the plus-size department of a store and see the styles designers ask curvy women to wear. The patterns are often strange, the colours off…and that’s assuming that the designs actually dare to go beyond the simplest tailoring. I have nothing against Lane Bryant or Macy’s per se – although Nordstrom offers a far superior selection than either if you can figure out the store layout – yet I understand why curvier women would despair at the selection they’re offered. It reflects badly on fashion design as a design art and discipline that the most innovative styles ideas are conceptualized for a specific and skinny body type, and not conceived for the wonderful variety of body shapes and sizes we come in.

It’s thus very refreshing to come across Evans, a UK retailer dedicated to women’s clothing in sizes 10 to 28. I intend to do to a more in-depth, behind-the-scenes feature sometime soon, but in the meantime here’s a look of some of the genuinely stylish fashions they have to offer.

These first images are from the lovely and modern Live Unlimited brand collection, exclusive to Evans. Click images to enlarge.




These next images are from the art nouveau-inspired Clements Ribeiro Swan collection, put together for Evans by the notable UK husband and wife design team of Suzanne Clements and Ignacio Riberio. When asked what like about designing for plus size women, they answered “There is a feeling of pioneering challenge not only in designing but in endorsing the range with our brand and trying the break prejudices with the advertising images. It is a fascinating challenge.” And as the following images demonstrate (click to enlarge), they have successful met that challenge with dynamic and inspiring designs.





More to come on this exciting company…stay tuned…in the meantime, browse their lovely clothes at evansusa.com.



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And now for some news from our friends at sheswai lacquers: the new fall colours are in and lookin' good. Click images to enlarge.

First up is a red so dark it’s almost black, called winesnob.



Next is an earthy caramel colour called rootsy.



Making an encore appearance, this time as a lasting edition, is the formerly limited edition fuckyeah renamed hot damn.


Also new is the addition of a top coat called awesome. Which it is.

I’ve been a fan of sheswai and Debbie Leavitt since that first encounter at Unique LA a few years back. It’s wonderful to see the brand grow. As always, I can’t wait to see what’s next…

Check out the new colours at Sheswai's website.

Image disclaimer: Images from the Live Unlimited and Swan collections used under fair use from evansusa.com. Sheswai nail polish images used under fair use from Sheswai's fall e-newsletter and website. Any and all images will be removed at the copyright owner's request.

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