Friday, January 27, 2012

ugglebo: clogs are a hoot!

by frédérik

Ugglebo's Hoot-enanny MC

All right, friends. It’s time for a brief history lesson. Don't worry; there will be no dry facts and no quiz.

There, will, however, be shoes.

The year is 1965 when Sven Carlsson, a master clog maker whose career until then had been with Sandgrens Clogs, decided to use his knowledge of the craft to take tradition into new, fashionable directions. Naming his clogs Ugglebo Toffeln, Swedish for Owl’s Nest Clogs, he went on to build the company into a leading brand of fashion-forward wooden footwear. Son Christer followed in his father’s footsteps in 1969, and remains the head clog master of this small, family company.

Thus endeth the lesson. That wasn’t so bad, right?

If you’ve never heard of Ugglebo, you might have two questions: how the heck do you pronounce “Ugglebo” and, if the word clogs only brings to mind the traditional style you might find on the feet of nurses and chefs, what do fashion-forward clogs look like?

Answer, from the soon to be defunct FAQ: “Ooo-glee-boo, not ugg-la-boo…more like eeewww---gla-boo”

And from Ugglebo’s main website,, a sampling of gorgeous clogs to covet…

…from their urban collection

Seine, $169

Koltur, $179

…from their boots collection

Philly, $259

…from their shearling collection

Seattle Low, $309

…and from their classics

Milan, $109

All very lovely and chic, with nary a stodgy shoe in sight!

Ah, but you want more? Well, friends, you’ll get it. Becky is working on writing up her experiences with a pair of clogs kindly given to her for review purposes by Ugglebo’s cheerful Marketing and Brand Manager Fredrik Eklund. And me? I’m working up an interview with David Giese, the company president.

To make things really interesting, I’m going to reach out to you for help. What questions do you want to ask David about Ugglebo, clogs, the meaning of life? Send them over to me via eMail, and I’ll add them to my list.

And if you all participate by submitting questions to me or leaving a comment below about your favourite Ugglebo designs – or maybe designs you’d like to see? – then maybe I can persuade Mr. Eklund to do something nice for you. But only if you make some noise and participate.

Of course, subscribing to the Fashionoclast by eMail or "following," in googly parlance, is always appreciated.

As always, thanks for reading. Stay tuned for Becky’s post.

Note: Images used by kind permission of Fredrik Eklund and Ugglebo.


Mica said...

Thanks for letting us know how to pronounce it! I wasn't sure at all, had to say it out loud a few times!

Not a clog fan at all but I can see myself wearing some of these designs :)

I'm amazed to read they are made by hand - how long does a shoes typically take to make when done by hand?
How did they come up with the name uggleboo?

My favourite style has to be the seattle - I need a good pair of boots!

Frederik Sisa said...

Ah, Ugglebo has you intrigued, eh? Thanks for starting things off with fine questions...and those are nice boots, I agree!

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