Friday, March 6, 2009

Welcome to The Fashionoclast!

Welcome to The Fashionoclast, a project by the LA-based e-newspaper The Front Page Online. In keeping with the tradition of launching new blogs, this shiny new inaugural post will set out the vision for a blog that aims for a different kind of fashion commentary.

The Fashionoclast, as it says in that little box in the upper left corner, is all about bringing an iconoclastic outlook to fashion, which is just a fancy way of saying: forget trends, forget conventions, celebrate diversity and individuality. We’ll go out into the world of fashion, whether mainstream or off the proverbial beaten path, to find unique products and style ideas. Fashion design and trends will be upended and maybe even deconstructed. In the end, they say the clothes make the man or woman. We say: the man or woman makes the clothes, and if there isn’t a whole lotta fun in the making, then it’s probably not worth it.

What you will see: a positive attitude, product reviews, commentary on issues ranging from eco-wear to design for real body types, (and, yes, what's walking down the runways), profiles of independent and innovative fashion folk, and plenty of opportunities to share your own thoughts, opinions, and ideas.

What you won’t find: bitter remarks and judgments.

Well, okay, some judgment. The respectful kind. If you want snark for snark’s sake, there’s always tabloid TV. And we’re not going to ask questions like, should men wear nail polish or should women wear Ugg boots with mini-skirts. Oh no, instead, we’ll ask questions like, how can women wear Ugg boots with mini-skirts and pull it off? Well, okay, maybe Ugg boots and mini-skirts are never a good idea. But you get the picture. We’re not here to tell you what to wear, we’re here to find the options that will help you figure out your own style.

In the end, the goal is to appreciate and explore how we express ourselves through fashion. But we don’t have to take ourselves so seriously that we get a brain aneurysm out of it. Fashion should be fun and style should be in everybody’s reach.

So again, welcome to The Fashionoclast. There’s only one rule: Be your own trend.

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